OgilvyOne’s putpockets integrated campaign aims to influence nationwide behavioural change towards pickpocketing.
OgilvyOne launched a hard-hitting integrated campaign for independent crime-fighting charity Crimestoppers called #putpockets, using footage of pedestrians being targeted by a team of sleight-of-hand experts and former pickpockets.
The footage shows real passers-by standing unaware as the ‘putpockets’ team slip tablet, wallet and smartphone-sized cards into their bags and pockets. The cards carry the message that if someone can get something into your bag, they can also get something out.
The cards direct people to the #putpockets website (www.putpockets.co.uk), a digital hub hosted on Crimestoppers’ website, created by OgilvyOne UK, which shows the putpockets in action and the various tactics they use, and gives simple tips on what people can do to protect themselves from pickpockets.
The aim of the campaign is to influence long-term behavioural change towards stealth crime – which accounts for 70-80% of theft-from-the-person incidents and is still rising. The charity wants to raise awareness of this crime type across the UK.
Roger Critchell, Director of Operations for Crimestoppers, said: “We want to highlight how easy it is for someone to be a victim of crime without even knowing a crime against them is taking place. It is not intended to scare the public, but is in fact designed to educate them about the dangers of prowling pickpockets and to ask them to ensure they are vigilant when out and about. OgilvyOne has designed a powerful platform and produced footage with real impact to help us achieve that goal.”
#Putpockets is supported with a social media campaign, and the footage used in staggered promotional activity throughout 2014.
see campaign at www.putpockets.co.uk and follow @CrimestoppersUK and #putpockets on Twitter.
by Ogilvy One UK